The following email is from CBS marketwatch

Attempts to manage content with protection tricks simply antagonize the
consumer and can become a long-term public relations nightmare.

Over the past few weeks such a PR nightmare unfolded for the Sony
Corporation music division as the company attempted to protect its music
with a Digital Rights Management tool that consisted of what is
considered onerous spyware. And it was the worst kind of spyware -- the
dreaded "rootkit." It makes a computer vulnerable to all sorts of other
forms of malicious software.

Numerous geeks and nerds discovered this and became alarmed. Within
hours of the discovery of the Sony (SNE:
Sony Corporation
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Last: 34.31+0.68+2.02%
12:46pm 11/17/2005
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More SNE
SNE34.31, +0.68, +2.0%) malware, the intertwined mesh of blogs and
websites went berserk and the situation forced Sony to recall all the
discs. Now Sony is seen as some sort of evil villain. Its reputation
tarnished.

Here is probably the most elaborate explanation of what this onerous
software is all about. Click here. It tells the whole story followed by
a massive public denunciation of Sony by way of added reader comments.

Thinking you are going to trick an audience filled with technologists
who hate to be tricked is folly. From my perspective all DRM schemes
have to be out in the open and people need to be warned in advance about
what they do and how they work